Asmae Amrani is a passionate entrepreneur and beauty visionary who believes that beauty should be elegant, inclusive, and accessible to everyone.

Drawing inspiration from her Moroccan roots and international lifestyle, Asmae blends timeless beauty traditions with modern innovations. Her journey through fashion, self-expression, and entrepreneurship led her to establish Amrani Cosmetics—a brand that merges high-quality, luxurious makeup with everyday accessibility.

At the heart of every detail at Amrani Cosmetics—from product development to design—lies Asmae’s deep passion for beauty and her vision of empowering people. For her, makeup is not just a product; it’s a means of confidence, creativity, and self-love.

Through Amrani Cosmetics, Asmae continues to bring this inclusive luxury to everyone, offering products that suit every skin tone, every face, and every story.